NBA basketball superstar Stephen Curry got the Detroit auto show reveals rolling from California on Friday with a sneak peek of the Infiniti QX Inspiration concept that will debut in Cobo Center Monday.
The viral selfie — which the Golden State Warrior guard posted to his Facebook and Twitter pages — is an indication of how social media is changing auto shows.
Automakers are increasingly debuting products way beyond the traditional show floor in order to get exclusive attention.
Like Infiniti’s assist to Curry and his 8.2 million Facebook followers and 13 million Twitter followers.
“I got a nice little sneak peek of the QX Inspiration — they brought it in my driveway. This is absolutely insane,” said Curry. He’s an Infiniti spokesman who has done a TV ad with a QX50 crossover.
The QX is an electric concept that follows the sexy Q Inspiration sedan that Infiniti brought to the Detroit show a year ago. Infiniti says the models represent a new era of electrification for the brand.
With its batteries in the floor, the QX Inspiration showcases a palatial, lounge-like interior. Curry was impressed.
“An amazing futuristic approach that looks like you’re in first class in a nice airline,” Curry said.
An Infiniti rep couldn’t have said it better on a Cobo stage.
Stephen Curry’s sneak peek of the Infiniti QX Inspiration concept at the Detroit auto show not only generated buzz on social media but also highlighted a growing trend in the automotive industry. Automakers are now leveraging social media platforms to unveil new products and create exclusive experiences for influencers and celebrities. This strategy allows them to reach a wider audience and generate more excitement around their vehicles.The Infiniti QX Inspiration concept, with its electric powertrain and luxurious interior, represents the brand’s commitment to a new era of electrification. Curry, who is an Infiniti spokesman, was impressed by the futuristic design of the vehicle, comparing it to first-class airline travel. This innovative approach to design and technology is a reflection of Infiniti’s dedication to pushing boundaries and setting new standards in the industry.As consumers continue to demand more sustainable and technologically advanced vehicles, automakers like Infiniti are responding with innovative concepts that not only look sleek and stylish but also prioritize performance and efficiency. The QX Inspiration concept is a glimpse into the future of electric mobility, where luxury and sustainability go hand in hand.With influencers like Stephen Curry endorsing and promoting these new concepts, automakers can effectively reach a younger and more diverse audience who are looking for vehicles that not only perform well but also align with their values and beliefs. Social media has become a powerful tool for automakers to connect with consumers and create a sense of excitement and anticipation around their upcoming products.Overall, the collaboration between Stephen Curry and Infiniti at the Detroit auto show underscores the evolving nature of auto shows and the increasing role of social media in shaping consumer perceptions and preferences. By embracing new technologies and design trends, automakers can stay ahead of the curve and continue to captivate audiences with their innovative concepts and forward-thinking approach to sustainable mobility.
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Source: Forbes
