Rihanna’s Fenty x Puma Spring 2018 campaign is here and it’s a technicolor paradise.
In the images released Monday, Rihanna and models Slick Woods, Selena Forrest and Yasmin Wijnaldum are shown in the desert wearing fluorescent motocross-inspired looks.
The outfits were shown during Rihanna’s Fenty x Puma fashion show this past September where the runway itself was a re-creation of what we now see in the images.
During the show, models walked around piles of bright pink sand, joined by riders powering high-speed bikes around the track.
Even Rihanna took her finale bow on the back of a cherry red bike. In the campaign
Rihanna and the models not only pose on bikes but also sit in the sand, staring off into the sunset while a motorcyclist does high-flying tricks in the background.
As for the clothing, it’s a mix of sporty zip-ups, leggings, and crop tops; as well as leather pants, moto jackets, and those high-hipped bodysuits that we saw all over fashion month for spring. The collection seems to reflect the most amazing embodiment of Rihanna herself: colorful, daring, and totally fun-loving at the same time.
In a time when fashion advertising is constantly criticized for its lack of diversity, Rihanna has pushed for change with action. Though she was slammed for her lack of body diversity on the runway last season, she has made a conscious decision with her clothing line and her makeup to be the change when it comes to showing people of all backgrounds. This new campaign is no exception.
The Fenty x Puma Spring 2018 campaign continues to make waves with its bold and vibrant aesthetic. Rihanna and her squad of models take on the desert backdrop in an explosion of colors and high-energy fashion.The motocross-inspired looks featured in the campaign are a testament to Rihanna’s fearless approach to style. From fluorescent zip-ups to sleek leather pants, the collection exudes a sense of edgy athleticism with a touch of glamour.What sets this campaign apart is not just the visually stunning imagery, but also the message behind it. Rihanna has always been a trailblazer in promoting diversity and inclusivity in the fashion industry. With this campaign, she continues to showcase a diverse cast of models who represent a range of backgrounds and body types.The Fenty x Puma campaign is not just about selling clothes; it’s about making a statement. Rihanna’s commitment to celebrating individuality and pushing boundaries shines through in every aspect of the campaign, from the bold styling to the diverse casting.As we continue to follow Rihanna’s journey in the fashion world, we can’t help but be inspired by her fearless approach to creativity and inclusivity. The Fenty x Puma campaign is a reminder that fashion is not just about clothes, but about the stories we tell and the messages we send. Stay tuned for more updates on Rihanna’s latest projects and initiatives.
Rihanna’s Fenty x Puma continues to push boundaries with its Spring 2018 campaign, showcasing a vibrant and edgy collection against a desert backdrop. The motocross-inspired looks featured in the campaign reflect Rihanna’s fearless approach to style, combining athletic elements with a touch of glamour.What sets this campaign apart is not just the visually stunning imagery, but also the message behind it. Rihanna has always been a trailblazer in promoting diversity and inclusivity in the fashion industry, and this campaign is no exception. The diverse cast of models representing a range of backgrounds and body types is a testament to Rihanna’s commitment to celebrating individuality.The Fenty x Puma campaign goes beyond just selling clothes; it is a statement of empowerment and creativity. Rihanna’s bold styling choices and commitment to inclusivity shine through in every aspect of the campaign, inspiring us to embrace our unique selves and push boundaries in our own lives.As we eagerly await more updates on Rihanna’s latest projects and initiatives, we can’t help but be inspired by her unwavering dedication to making a positive impact in the fashion world. Stay tuned for more updates and be sure to follow us for the latest information on Rihanna and her groundbreaking work in the industry.
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