Jennifer Lopez and Ben Affleck are ‘talking to lawyers’ as they prepare to dissolve their joint brand (video)

Jennifer Lopez and Ben Affleck are “talking to lawyers” as their marriage crumbles under pressure —

 and the pair “sunk a fortune” into a joint business venture, sources dished to RadarOnline.com.

J Lo, 54, is said to be making strategic image decisions in an attempt to prove she’s not “blowing money” on a “lavish lifestyle” as the couple dissolves brand contracts.

With her marriage to the Gone Girl actor in trouble and after canceling her summer tour, J Lo was spotted flying in the budget seats en route to Paris from her solo getaway to Italy.

It was such a stark image of the Love Don’t Cost a Thing singer, who reportedly sunk millions of

 her own money into several projects, including a poorly received pair of documentary films.

For someone acutely aware of her image, a savvy one, “Jennifer flying economy is her way of showing she’s not blowing money on her lavish lifestyle,” an insider told us.

The source explained that with the demise of Bennifer 2.0, J Lo and Affleck’s once-lucrative brand could be near collapse.

“The majority of the plans depended on them going in together, so now there are contracts that need to be dissolved,” it was claimed.

he tipster added, “That’s never easy and requires a ton of back-and-forth with lawyers because, of course, everyone wants to get paid.”

One collaboration has gone further than the planning stages.

Principal photography on the sports biopic Unstoppable, produced by Affleck, 51, and starring 54-year-old J Lo, was completed in January, which puts the estranged couple — who have five kids between them — in an uncomfortable position when it comes time to promote the Amazon project later this year.

“Teaming up to promote it seems unlikely,” the mole dished. “They want to be professional about it. They still believe in it and don’t want to see it fail, but it’s an awkward position.”

Despite the challenges in their personal lives, Jennifer Lopez and Ben Affleck are continuing to navigate their joint business ventures. However, sources have revealed that the couple is now seeking legal advice as their marriage faces difficulties.

J Lo, known for her strategic image decisions, is now making efforts to show that she is not living a lavish lifestyle amidst the turmoil. This was evident when she was recently spotted flying in economy class on her way to Paris, following a solo trip to Italy. This move, according to an insider, is a way for Jennifer to demonstrate that she is not frivolously spending money.

The couple, who invested a significant amount of money into various projects together, are now facing the challenge of dissolving contracts and business agreements. With their relationship on the rocks, their once-lucrative brand is also at risk of collapsing.

One of their joint projects, the sports biopic Unstoppable, has already been completed and is set for release later this year. Both Jennifer and Ben are facing the dilemma of how to promote the film professionally despite their personal issues.

As the situation unfolds, their fans and followers will be watching closely to see how Jennifer Lopez and Ben Affleck manage their business commitments amidst their personal struggles. Stay tuned for more updates on this developing story.

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Source: Tampa Bay Times

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