Saturday night’s NBA vs. WNBA 3-point contest between Golden State Warriors guard Stephen Curry and New York Liberty guard Sabrina Ionescu was easily the highlight of all the events.
Curry narrowly defeated Ionescu 29-26 to win the first-ever shootout of its kind, and a good time was had by all – except for Nike.
Leading up to the showdown of the two league’s best shooters, Nike posted a cryptic message on X (formerly known as Twitter).
Nike posted an image that read, “…best not miss.” Less than three hours later, Under Armour replied with a picture of Curry shooting the ball with the caption, “He don’t.”
While we have to detract points from Under Armour for its use of bad grammar, we applaud the company and its social media team for a) calling their shot and b) getting spicy in Nike’s mentions.
There is a growing trend where we see social media teams representing different brands becoming more aggressive and direct in interacting with their competitors.
In December, adidas trolled Kevin Durant, which left the NBA Twitter king speechless.
It also does not hurt that Curry and Under Armour have a history with Nike. Curry left Nike following a historically bad meeting in 2013 and went on to sign with Under Armour. The rest is sneaker history.
All of the sneaker brands have brought their A-game to Indianapolis for the 2024 NBA All-Star Weekend, and that includes their Gen-Z staffed social media teams. Stay locked into FanNationKicks.com for all your sneaker news.
The showdown between Curry and Ionescu at the NBA vs. WNBA 3-point contest was truly an epic battle that had fans on the edge of their seats. Curry’s narrow victory over Ionescu showcased his incredible shooting skills once again, solidifying his place as one of the best shooters in the league. However, it was not just the on-court action that had fans buzzing.The social media banter between Nike and Under Armour leading up to the contest added an extra layer of excitement to the event. Nike’s cryptic message and Under Armour’s bold response created a buzz among fans and showcased the competitive spirit between the two brands. It’s always entertaining to see companies engage in friendly rivalry, especially when it involves top athletes like Curry.The growing trend of brands using social media to engage with their competitors is a testament to the power of online marketing. In today’s digital age, companies are constantly looking for creative ways to connect with their audience and stand out from the competition. By leveraging social media to interact with their rivals, brands like Nike, Under Armour, and adidas are able to generate buzz and create memorable moments for fans.As we continue to see brands push the boundaries of social media marketing, it’s clear that this trend is here to stay. Fans can look forward to more exciting showdowns both on and off the court as brands vie for attention and engagement online. Stay tuned to FanNationKicks.com for all the latest updates on sneaker news and be sure to follow us for more exclusive content and insider information. Let’s keep the conversation going and continue to celebrate the exciting world of sports and sneaker culture together.
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