David Beckham has signed an eye-watering £5 million ad deal with major Chinese retailer.
The former footballer has shot a top-secret advert for the Chinese retail giant AliExpress.
The 49-year-old shot the campaign for their Euro 2024 campaign.
A source told The Sun: “Becks was happy to put his name to the firm for the right price. He even speaks in the ad, which was reflected in his pay.
“He is enjoying spreading his wings as a businessman and enjoying opportunities that come his way.”
David joins Olivia Atwood as part of AliExpress’s UK talent line-up.
David and Victoria Beckham raked in a huge sum of money in 2022, thanks to their various sources of income.
The couple had a combined yearly income of over £130m, which is set to increase following the success of their Netflix documentary – which was released in October.
In accounts for David’s businesses, it was revealed that he earned £72.6 million in revenues over 2022.
The eye-watering sum has been accumulated through his sponsorships and various brand deals with global brands including Maserati, Nespresso, Adidas and Tudor.
As well as from his production company Studio 99, which produced his documentary Beckham, and also Ronnie O’Sullivan’s documentary.
The series Beckham consisted of four episodes and remained in Netflix’s top ten shows worldwide for six weeks.
The show depicted his rise to fame and his rocky relationship with the media, alongside his relationship with Victoria Beckham – who he married in 1999.
The show also briefly touched on the alleged affair David had with his personal assistant when he was playing for Real Madrid in 2003.
However, the full financial gain from the popular series will not be publicly known until the company unveils its 2023 accounts.
David’s other half Victoria Beckham garnered a huge £58.8m in 2022 thanks to her fashion and beauty businesses, which turned over profit for the first time.
The Spice Girl’s net worth skyrocketed by 44% compared with her financial year before.
The increase in sales for her brand was heavily driven by her luxury leather range which featured the popular “chain pouch” which can be purchased for £1,550.
Her beauty brand had an enormous increase in orders and customers, as sales tripled over the year.
David Beckham’s latest lucrative deal with a major Chinese retailer has solidified his status as a successful businessman beyond his illustrious football career. The former footballer’s recent collaboration with AliExpress for their Euro 2024 campaign has reportedly earned him a staggering £5 million. This new partnership further highlights Beckham’s ability to capitalize on his global appeal and leverage his personal brand for profitable ventures.In addition to his recent ad deal with AliExpress, David Beckham’s diverse portfolio of income sources continues to contribute to his impressive earnings. With a combined yearly income of over £130 million alongside his wife Victoria Beckham, the power couple’s financial success shows no signs of slowing down. David’s business ventures, including sponsorships and brand deals with renowned companies such as Maserati, Nespresso, Adidas, and Tudor, have proven to be lucrative investments.Furthermore, David Beckham’s production company, Studio 99, has also played a significant role in his financial success. The critically acclaimed documentary series “Beckham,” which delves into the football star’s rise to fame and personal struggles, garnered international attention and remained a top-ranking show on Netflix for weeks. The documentary not only showcased Beckham’s journey but also shed light on his relationship with wife Victoria and the challenges they faced in the public eye.On the other hand, Victoria Beckham’s successful foray into the fashion and beauty industries has significantly boosted the couple’s combined income. Victoria’s eponymous fashion label and beauty brand experienced a remarkable surge in sales, with her luxury leather range and signature “chain pouch” becoming standout products. The Spice Girl-turned-entrepreneur’s net worth saw a substantial increase of 44% compared to previous years, underscoring her business acumen and growing influence in the fashion world.As David and Victoria Beckham’s financial empire continues to flourish, their strategic partnerships and entrepreneurial endeavors solidify their positions as industry leaders and trendsetters. Their ability to navigate various sectors of business while maintaining their individual brand identities speaks to their enduring success and relevance in the ever-evolving landscape of celebrity entrepreneurship. Stay tuned for more updates on the Beckhams’ latest ventures and achievements.
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Source: Forbes
