Warriors G Stephen Curry has been using his “tunnel walk” appearances during the NBA Finals to “showcase the work of independent Black designers,” 

According to Katie Kiefner of the N.Y. TIMES. 

The Finals present an “opportunity for players to show off their style and to get designers’ names in front of a large audience.” 

L.A. designer Patrick Henry, who goes by “Fresh” and has a line called Richfresh, created a “custom lightweight wool suit accented with red, green and yellow colorblocking as a nod to Pan-Africanism.”

Henry: “If nothing else, Steph wearing my clothes helps solidify my brand.” Oakland boutique McMullen Owner Sherri McMullen “has been working with” Curry and his stylist, Sheraine Robinson, since early this year. 

McMullen said, “His camp reached out to see if I was available to style him for Black History Month, specifically with a focus on highlighting underrepresented Black designers.” 

For Game 2 of the Finals, McMullen “turned to the designer Akintunde Ahmad to outfit” Curry. 

Ahmad: “It was a big win to see someone of Steph’s magnitude wearing my overcoat.” 

Ahmad said that engagement on his personal Instagram page and sales on his Shopify site “spiked in the 48 hours” after Curry’s appearanc

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Source: The Wall Street Journal