Rihanna knows what her fans want.
She’s slowly building an empire based on her completely original, lust-worthy style, making it available to all of her fans. Yes, all.
The music giant-turned-designer and makeup artist partnered with one of the largest beauty developers in the world (Kendo Brands, owned by LMHV)
For Fenty Beauty (which bears her surname) and gave them one very important mandate
The line must be inclusive for all skin tones. Including the traditionally hard-to-match and often left out hues from major makeup launches.
The result is impressive: 40 shades of foundation, and highlighting and contouring match stix that come in so many customizable variations
That it takes a little help from the more-than-friendly professionals who have been working with the line.
They were there in full force at the official launch party in a pulsing warehouse in Brooklyn Thursday night.
A sea of beauty influencers and Instagram stars waited for the queen to show and reveal her much-anticipated products.
Which she did, practically glowing in a yellow crop top and ball gown skirt, her eyes shimmering with what we’re guessing was the Killawatt Freestyle Highlighter in Glow With the Flow.
It’s one of the more interesting products, which can be used as an intense highlighter on cheeks or as eyeshadow.
“I don’t think in this building is as excited as I am today,” Rihanna cooed in a short speech, calling the line her passion project.
And on cue, panels rose to reveal the line, which she encouraged party attendees to touch and play with.
She also made the rounds, posing for dozens of Insta-pics and giving out hugs, more proof that she knows her fans, and how to deliver just a bit of her charm to all of them.
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