Her children served as the inspiration for why she wanted to expand to children’s sizing for her clothing line.
So no doubt Beyonce had to make the promotional video for the launch a family affair.
The 39-year-old A-lister was joined by nine-year-old daughter Blue Ivy and four-year-old twins – daughter Rumi and son Sir – in an Instagram video posted on Wednesday introducing the new IVY PARK x Adidas kids line.
No doubt the most talked about moment from the clip will be that her eldest child was nearly as tall as the pop megastar who is 5feet7.
The two wore matching cow patterned leggings along with grey hoodies and sneakers while strutting hand-in-hand as Blue’s head reached Beyonce’s shoulder.
Beyonce was also shown matching in blue with her younger children as they posed in the middle of a bull pen while fireworks and stadium lights could be seen above them.
Sir got a little more camera time as he sported a cowboy hat while his famous mother carried him as he chewed on a snack.
Beyonce looked every bit the vintage beauty as her blonde-hued feathered curly locks – which were reminiscent of Farrah Fawcett – blew in the wind and she smiled as her son struck a cute pose.
The Halo hitmaker donned all types of different outfits for the promotional spot including the aforementioned cow patterned leggings along with a matching sports bra.
Her children were not the only kids featured in the add as several young models as well as their families were also shown in the epic clip.
Not only did Beyonce feature her own children in the promotional video for the IVY PARK x Adidas kids line, but she also included other young models and their families in the epic clip. This diverse group of kids showcased the new clothing line, highlighting the inclusivity and wide appeal of the collection.
The video not only emphasized the stylish pieces from the new line but also captured special moments of togetherness and family bonding. By featuring a variety of kids, Beyonce reinforced the message that fashion is for everyone, regardless of age, background, or size.
Beyonce’s choice to involve a range of young talents in the promotional video aligns with her commitment to diversity and representation. The singer and entrepreneur celebrates youth, energy, and creativity through the inclusion of children in the campaign.
As Beyonce continues to expand her brand and reach new audiences, the introduction of children’s sizing for the IVY PARK line demonstrates her dedication to making fashion accessible and enjoyable for all. By including her own family and other young models in the promotional efforts, Beyonce fosters a sense of connection and community around the new kids’ collection.
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