King Charles’ home at Highgrove also sells high end, organic products such as jams and honey, and there have been suggestions of a Royal rivalry between the two brands

Meghan Markle’s foray into the world of homeware sales, featuring items like bespoke jams and dog treats, has been stirring up quite the buzz lately.

Meghan is reportedly seeking approval from King Charles for her brand, American Riviera Orchard, with an insider telling OK! Magazine’s US edition that she is “looking for support wherever possible.”

They added: “Princess Eugenie and Princess Beatrice are at the top of her list, but she is shooting even higher and would love to get King Charles to give his stamp of approval.”

This intrigue emerges amid whispers of a possible competitive edge between the Royals, who have a history of marketing similar home and gift items, and Meghan’s new venture. 

With King Charles’ own Highgrove residence offering premium organic delights such as jams and honey, the notion of any friction seems beneath Royal concern, according to former BBC Royal correspondent Jennie Bond.

Jennie said: “I absolutely refuse to buy into suggestions of a petty rivalry between Meghan’s products and the release of new products from the Highgrove estate,” She added, “Highgrove has been coming up with new products for years now. The marketing might have become more sophisticated over time, but there has always been publicity about the organic produce from the farm and gardens.

“I really don’t think that Charles or his marketing people would sink so low as to try to deliberately compete with or scupper Meghan and her team. Why would Charles want to make things worse than they already are? So I think it’s a load of old nonsense and would be beneath him.”

Meghan Markle’s foray into the artisan jam market with her American Riviera Orchard lifestyle brand has set Royal tongues wagging, with insiders expressing a collective sigh of relief, say experts. The Duchess of Sussex’s latest business move is seen as a refreshing change from the much-anticipated “tell-all” book that had been expected by Royal enthusiasts.

Emma Clifton, a journalist at Australian Women’s Weekly, suggested that this pivot towards a more homely enterprise could be seen as good news for the Royals. She said: “Considering how much anticipation there was for Meghan’s supposed ‘tell-all-novel’, her pivot into domestic goddess should surely mean there are a few sighs of relief around the palace…for now.”

“What I’ve seen so far, although she’s been pretty clandestine about it – everything surrounding this new brand, is that it’s Meghan and it’s Meghan alone. You can even see it on Instagram. It’s not Meghan and Harry – it’s by Meghan,” said Tate. “This is the emancipation of Meghan. It’s her saying, ‘I’m a smart, savvy businesswoman. And here’s an introduction to my family on my terms’.”

It seems that Meghan Markle’s venture into the world of artisan jams and homeware products with her brand, American Riviera Orchard, is causing quite the stir among the Royals and their supporters. Rumors of a possible rivalry between Meghan’s products and those sold at King Charles’ Highgrove estate have been swirling around, with speculations of who will come out on top.

Despite the whispers of competition, former BBC Royal correspondent, Jennie Bond, has dismissed the idea of any petty rivalry between the two brands. Jennie believes that the notion of King Charles intentionally trying to compete with Meghan’s brand is simply unfounded and beneath the Royal family.

Experts, on the other hand, see Meghan’s new business endeavor as a positive step for the Royal family. Emma Clifton from Australian Women’s Weekly suggests that Meghan’s shift from a potential tell-all book to a more home-focused brand may be a welcome change for Royal enthusiasts.

Overall, Meghan’s move into the world of homeware sales is seen as a refreshing and empowering step for the Duchess. As she takes control of her own business and brand, it will be interesting to see how her products and marketing strategies develop in the future.

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Source: Tampa Bay Times