Angelina Jolie is the new face of Tom Ford’s beauty brand.

The Hollywood actress has become the first ever celebrity ambassador for Tom Ford Beauty after agreeing to star in a new campaign for the fashion mogul’s relaunched lipstick line Runway Lip Color which launches in September.

Angelina insisted she’s a big fan of the brand’s Scarlet Rouge shade, which she is seen wearing in the new ads. 

She told WWD.com: ‘It’s a beautiful color and texture. A good red lip needs little else. It’s worn with intention. That was part of the discussion.’

Tom Ford Beauty’s president and chief executive officer Guillaume Jesel added of bringing in Jolie: ‘She appeals to a broad demographic, and she has global appeal. 

We are branded very internationally, and are well diversified around the world. And her appeal to Gen Z is very interesting.’

He also explained the adverts featuring the actress have an intentional link to the film world, saying: ‘In terms of the celebrity aspect, the connection of film is something that’s been there naturally.

‘Tom is a filmmaker and he shot a lot of his own photography. The connection to film and the cinematic aspect of the visual imagery that he created for this brand set it aside from anyone else and has been integral to our DNA.’

He added of the revamped lip range: ‘Lip is the ultimate fashion accessory, it’s a carrier of the brand DNA, and it is at the core of the brand identity.’

The new collection replaces the previous Lip Color lipsticks and will boast 18 shades – 10 which are new and eight which have been brought over from the previous range.

Runway Lip Color also features Runway Lip Pencils in eight shades. The lipsticks are priced at $62 while the pencils retail for $46.

This comes as Jolie’s son Pax is said to be ‘stable’ after his e-bike accident.

The mother-of-six ‘Maleficent’ actress, 49, reportedly raced to be by her boy’s side when the 20-year-old was hospitalised following his crash at around 5pm on Monday (29.07.24) when he was on Los Feliz Boulevard, Los Angeles.

A source has now told Page Six he is ‘stable’, adding Angelina ‘is by Pax’s side at the hospital as he recuperates’.

Law enforcement sources told TMZ Pax smashed his electric bicycle into a stopped vehicle at a congested intersection when a traffic light turned red.

The driver reportedly hopped out of the car to check on Pax before first responders were called.

Pax – said not to have been wearing a helmet at the time of the incident – reportedly suffered a head injury and was left with hip pain and was then rushed to hospital for treatment.

Page Six said even though paramedics were worried that Pax was experiencing minor brain bleeding, it is understood he is ‘doing better’ and ‘may be discharged’ from hospital later on Tuesday (30.07.24.)

Along with Pax, Angelina has five other children with her 60-year-old ‘Fight Club’ actor ex – Maddox, 22, Zahara, 19, Shiloh, 18, and 16-year-old twins Knox and Vivienne.

Angelina and Brad started dating in 2004 and married 10 years later – but split in 2016 and have been since been embroiled in bitter battles over child custody and ownership deals linked to their French vineyard.

Brad initially won a 50-50 custody agreement that was sealed for privacy in 2021 but overturned later the same year.

The exes were declared legally single in 2019 but their battles over custody, as well as their Chateau Miraval winery fight, are ongoing.

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Source: The Wall Street Journal